Scene

Flim-Flam Drummer aims to help drummers master their playing and performance more quickly and easily.

Mission

Conduct user research to learn a drummer's wants, needs, pain points, and wish list
Find gaps in the market of drum products and assisted tools
Create MVP prototype to pitch to investors, with the potential to expand in the future

Journey

Conducted 1-1 interviews and surveys with 55 drummers to understand their wants, needs, pain points, and wish lists
Synthesised research into 3 common personas based on user groups (Beginner, Advanced and Tutor)
Competitor audit to identify what was done well and what wasn't with existing products, and whether an existing product exists as an effective tool that drummers can use
Created "How Might We" statements for ideation, exploring potential solutions with Lo-Fidelity wireframes and User Journeys, such as:
How Might We provide feedback on my playing, so we know what I need to improve on?
How Might We know how to practice the drums so I can be disciplined with my routine?
How Might We guide a drummer so that they master the drums constructively?
Conducted useability testing to validate concepts and direction
Defined the technical requirements for the app to measure each drum stroke and provide gamified feedback
Created fully functional MVP prototype

Research Findings

Limited opportunity to practice the drums due to time, and curfews for the neighbours caused by excessive loudness
Cost of drum lessons and the time to travel
An issue commonly experienced by drummers is inconsistent playing technique between their left and right hands, resulting in an uneven performance.

In conjunction with the gap product findings of the Competitor Audit, we concluded that there was an opportunity to create a valuable tool that would challenge drummers and help them perfect their playing skills.

Challenges

Finding a gap in the market and creating a valuable, unique tool for drummers
Determining technical requirements to measure drum strokes and provide gamified feedback accurately.

Results

Identified a gap in the market as a valuable tool to help drummers perfect their playing skills
Created a fully functional MVP prototype for the 'Advanced' persona, with the potential to expand
MVP provided accurate, quantifiable feedback for drummers to improve their playing
User testing validated that the prototype met the users needs
Provided valuable technical requirements that measured each drum stroke, providing accurate gamified feedback to know where their playing requires work